Business Assessment

Scenario

ADSports is a leading sportswear brand in the UK which has over 540 stores. The company was set up in 1988 and has grown organically during that time.

ADSports sponsors a large number of successful sporting teams and leading sporting events and through these sponsorships it has established itself as a premium sportswear brand. ADSports, in recent years, has attempted to develop its brand even further by capitalising on the growing fitness market in the UK.

To capitalise on this market, ADSports opened 100 gyms in 2019 where members pay for their membership annually and – although initial membership and net profit was high – it has struggled since the Covid-19 pandemic to return a profit from its gym operation.

ADSports have called in a leading business consultancy firm to overlook their gym operation.

Learning Aim

To consider the learning aims shared in the previous Rise business activities and apply them during this assessment.

Skills Builder Links

Here is a recap of the Skills Builder links developed during the five business lessons:

Aiming high step 4
I work with a positive approach to new challenges.

Creativity step 6
I use creativity in the context of work.

Listening step 5
I listen to others and record important information as I do

Listening step 7
I show I am listening by using open questions to deepen my understanding.

Problem solving step 4
I explore problems by creating different possible solutions.

Problem solving step 5
I explore problems by thinking about the pros and cons of possible solutions.

Speaking step 5
I speak effectively by using appropriate language.

Teamwork step 6
I contribute to group decision making.

Teamwork step 7
I contribute to group decision making, whilst recognising the value of others’ ideas.