4. Business: Marketing
Keystage: KS4
Subject: Business
Resource type: Lesson
Skills: Speaking, Staying Positive
Click to download the resource (updated 15 January 2025)
Cheesy Does It: Students become a Marketing Manager who work for a marketing agency. The marketing agency have been asked to perform a SWOT analysis, and also pitch ideas on how to grow sales for a fast-food restaurant chain.
Career Spotlight
Marketing Manager
Skills Builder Links
Staying Positive: Step 11
I identify risks and gains in opportunities I explore problems by thinking about the pros and cons of possible solutions.
Speaking: Step 5
I speak effectively by using appropriate language.
Curriculum Table
| England: The national curriculum (England) | Marketing Students must know and understand the importance to a business of identifying and understanding its customers. |
| Scotland: The National 5 Business Management | Understanding business – stakeholders The definition of stakeholders, including customers; the interests of stakeholders in an organisation and the impact of stakeholders on an organisation. |
| Wales: WJEC GCSE in business specification | Sales process Learners need to understand the various stages involved in the sales process (including understanding the needs and wants of customers). |
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