4. Business: Marketing

Subject: Business

Resource type: Lesson

Skills: Problem Solving, Speaking

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Cheesy Does It: In this activity, students are working for a marketing agency. The marketing agency have been asked to pitch ideas on how to grow sales for a fast-food restaurant chain. Access our comprehensive resource package, including detailed teacher notes, PowerPoint, student worksheet and answer sheet. Adapt to your classroom’s needs for a dynamic learning experience.

Scenario

‘Cheesy Does It’ is a fast-growing gourmet burger fast food restaurant which was set up in 2019.

The organisation currently has over 600 locations in the UK and intends to open another 100 in the next financial year.

The burger chain is different from other fast-food chains as it offers a gourmet dining experience for its customers whereby they can customise every part of their meal, right from the meat their burger contains, the toppings used in their burger, the sauces applied to the burger and the bread used to make the burger, everything is customisable.

This unique selling point appeals massively to their target audience which is young professional adults aged between 21 and 30.

The burger chain is very keen on trying to be 100% sustainable and at present 83% of the suppliers which ‘Cheesy Does It’ uses are from the local areas in which their restaurants are located.

The restaurant currently doesn’t operate any official social media channels and as such relies heavily on more traditional methods of advertising such as TV and radio.

Learning Aim

To work as part of a team in order to interpret data and make business decisions.

Skills Builder Links

Problem solving step 5
I explore problems by thinking about the pros and cons of possible solutions.

Speaking step 5
I speak effectively by using appropriate language.

Curriculum Table

England: The national curriculum (England)	Marketing Students must know and understand the importance to a business of identifying and understanding its customers.
Scotland: The National 5 Business Management	Understanding business – stakeholders The definition of stakeholders, including customers; the interests of stakeholders in an organisation and the impact of stakeholders on an organisation.
Wales: WJEC GCSE in business specification	Sales process Learners need to understand the various stages involved in the sales process (including understanding the needs and wants of customers).